reaching the right candidates before training even begins
Mobilisation is the starting point of every candidate journey — identifying, informing and connecting with people who are ready to build a skill and a career.
Candidate mobilisation
mobilisation runs through four channels
A mix of ground presence and institutional reach, so candidates from every background can find their way into the network.
On-ground teams engage directly with communities, families and local influencers.
Colleges, ITIs and schools connect students to relevant skilling opportunities.
Awareness campaigns and digital channels bring in candidates beyond our physical footprint.
Trained and placed candidates bring the next generation into the programme.
from first contact to enrolment
A structured path that turns awareness into a committed, training-ready candidate.
Locating candidates through outreach, partners and referrals.
Explaining available programmes, sectors and career pathways.
One-to-one conversations to understand interest and eligibility.
Registration and verification of candidate details.
Candidate confirmed and handed off to counselling.
Ground reach
where mobilisation happens
Mobilisation teams operate across our training regions, working alongside local communities, colleges and partner institutions to identify candidates close to where they live.
50+
Centres feeding candidates
240+
Colleges & ITIs engaged
Handoff
where mobilisation leads next
Every mobilised candidate moves into counselling — where interests and eligibility are matched to the right skill track before training begins.
01
Next stage: counselling
02
Then: skill training