Course Detail

Distributor salesman

Course Information

  • Levels:

  • Start on:

    06 - 02 - 2016
  • Lecture:

    10 Sessions
  • Duration:

    3 Months
  • Class Size:

    30 Persons
  • Time:

    07pm - 09pm
  • Location:

    Chinhat Center
Individuals in this position, also known as business builder or business representative, interact with trade / retailers to understand their needs and service them by effecting sales of relevant products.Is known as Salesman ; Feet on street if working in market is known as Distributor Salesman.

Brief Job Description

Individuals in this position visits retail /wholesale outlets as per daily route plan & makes sales call using relevant selling aids like handhelds to increase productivity and achieve sales targets, demonstrate commanding knowledge of the trade being serviced by him and the existing competitors . Identify new outlets to increase sales of the products and provide service facilitating resolution of trade problems related to products and company being represented by the salesman. He/She creates demand at point of sale by creating visibility for products putting POSM(Point of sales material) and merchandising elements like counter top/shelves or racks depending on the category of product he/ she sells. Hence he/She needs to influence & own the execution standards of availability and in store visibility.


This job role requires the individual to be smart & presentable as per organizational grooming guidelines; must be fluent in regional language; must be a quick learner and have strong customer focus; must be adaptable to change and know how to manage relationships; in time with the pulse of the market; willing to work for long hours with enthusiasm; target focused and possess active listening skills.

What You Learn

Individuals in this position, also known as business builder or business representative, interact with trade/retailers to understand their needs to service them with sales relevant product offerings whilst working cordially within the team and the trade. They also carry out sell out operations like displaying products & merchandise and ensure right productivity of assests given by company as a solution for creating demand at point of sales